WHO ARE WE

Makeup Artist & Beauty Entrepreneur Zareen Shah presents THEMAEKUPCLASS.

THEMAEKUPCLASS by Zareen Shah is a unique platform, bringing awareness to the different scopes of possibilities within makeup artistry. Shah is a huge believer in education and training and has participated and carried out numerous masterclasses, seminars and private classes within the UAE and abroad.

With over 16 years of makeup experience under her belt, Zareen has worked and partnered with some of the biggest brands in the industry such as Guerlain, M.A.C, Helena Rubinstein, Kiehl’s, Illamasqua, Dermalogica to name a few. In 2017, Shah was awarded Cosmopolitan’s Beauty Blogger Award.

Her makeup career started in 2000 at M.A.C COSMETICS. When she left in 2006, she had risen up the ladder as a resident trainer for UAE, Oman and Bahrain, and internationally recognized as the youngest trainer that M.A.C had.

Shah’s makeup clientele consists of the Royal Ruling Members of Dubai, Abu Dhabi, Umm Al Quwain and Sharjah. Majority of Shah’s clients are wives, mothers and daughters of the most distinguished and elite families of the UAE. Her celebrity clientele includes Katrina Kaif, Neha Dhupia, Lilly Ghalichi, Lorena Cartagena, Trishala Dutt.

Shah’s obsession with the beauty industry motivated her to open Ezeenah, an online makeup and beauty destination in 2013. Ezeenah carries over 20 makeup brands such as Glamcor, Bdellium Tools, Kitmate amongst others. Every brand at Ezeenah caters to the working MUA and beauty addict.

Shah's research and expertise in discovering new brands and makeup techniques, felt it was time to launch a platform where makeup enthusiasts and makeup professionals can share, educate and inspire each other in this billion dollar industry.

WHAT IS THE MAEKUPCLASS

THEMAEKUPCLASS is a 2 Day Industry event that consists of :

Masterclasses
Hands-on Workshops
Panel talks
Meet & Greet with leading regional MUAs
Trade show experience

THEMAEKUPCLASS is the ultimate platform to network, meet and engage with industry professionals that open up scope for partnerships and future collaborations.

Discover emerging beauty brands from the region and build rapport with some of the biggest brands in the industry. This is the perfect chance to learn from regional Artists that have worked backstage on Fashion weeks from around the world.

THEMAEKUPCLASS offers you hands-on workshops. This is the perfect opportunity to get the guidance and insight needed to take your artistry skills to the next level. THEMAEKUPCLASS brings you the most talented artists from around the world to the beautiful city of Dubai.

What is THEMAEKUPCLASS ?

Catered and designed for the working Makeup Artist in mind,THEMAEKUPCLASS will challenge, enlighten, and help develop the way you build your client and work portfolio. Learn how to succeed in a challenging and competitive industry from Beauty educators and top Makeup Artists with decades of experience, insight and incredible brand/client portfolios under their sleeve.

If you're curious about Makeup Artistry as a career, an obsessive beauty enthusiast, or have always wanted to figure out how to draw a straight eyeliner then THEMAEKUPCLASS will enrich you with Makeup techniques and skills that surpass any Youtube or Instagram tutorial. Learn and watch from live makeup demonstrations and hands on stations where you can address your makeup & beauty queries and struggles right then and there.
Unlike other beauty events that take place in the region, THEMAEKUPCLASS offers you hands-on workshops. Here is the perfect opportunity to get the guidance and insight needed to take your artistry skills to the next level. We bring you the most talented artists from around the world to the beautiful city of Dubai.

Hands-on Makeup Workshops take up to 4-5 hrs. Students will be able to watch the Key Artist demonstrate on a model, have a Q&A, and then practice on each other. (Max Attendees is capped at 60) - All Attendees to Hands on Workshops must be MUAs or have Makeup experience in order to register. A certificate of attendance & participation will be handed to all attendees.

Attendees from all the Hands on Workshops are entitled to free access to the entire event.

Masterclasses will take up to 2.5 hrs including Q&A and open for the general public.

Exhibitors will include brand sponsors, makeup & beauty brands and makeup schools. This 2 Day industry event will include meet & greets and a talk panel with featured artists, and makeup panels, talks and seminars.

Members of the public can purchase a single or 2 Day pass online through the website.

APRIL 27TH starts at 10:00AM- 7:00PM
APRIL 28TH starts at 10:00AM- 5:00PM